Adways offers interactive CTA overlays in video platform
By Dennis Clemente
Last May 15, the NY Video Meetup played host to startup presenters with an international pedigree—Adways from France and Fluendo from Spain. Even the first presenter, Vyer Films, said the name Vyer in Norwegian means having a clear perspective of the future. But they’re Americans like the remaining two presenters—Digiriot and the husband-and-wife tandem of Feedbac. It’s not common to find a married couple presenting their own co-founded startup but we wish there were more of them.
The affable host Steven Rosenbaum opened the night talking about and showing a short clip from his film, 7 Years At Ground Zero. It was a long day for Rosenbaum who came from the 9/11 Memorial Museum launch early that morning. He was given access to document the building and curation of the museum. He kidded about needing an editor to trim over 700 hours of footage to 90 minutes. Email him if he is serious about it.
Vyer Films works like Mubi and Fandor. If you like watching independent and foreign films before they arrive in the U.S., they have films streaming on their site. It’s $20 a month for 2 films a month. “Vyer Films is a new film curation service, or the meaningful-experience-through-film business,” said K.C. McLeod, founder and CEO.
For the curation part, the movies are categorized based on your mood. They also have a curator’s statement for each film and in some cases, even interviews with filmmakers. The startup has four staff, including Meredith Wade, co-founder and CMO.
Can you create a cloud-based interactive video in less than five minutes? It really depends. If you have the video and you just need interactive overlays, it’s possible.
Adways offers videos, photos, shopping cart and social media tools to help you craft call-to-action messages from the videos.
The tool uses a drag-and-drop functionality in HTML 5 and offers interactive overlays such as videos, photos, frames, shopping cart and social media tools.
Adways’ Fabrice Jaeger said he worked at NBC before, went back to France and then came back to go full-time on his video creation tool with Zeb Holt, VP of Technology. It was hands down the night’s crowd-pleaser.
Feedbac was interesting from the perspective of how a married couple, sharing the same animating skills, collaborated on a collaboration tool—one that allows anyone to give real-time visual feedback on videos.
“With the tool, you can bring your team to the cloud to watch, make frame-by-frame notes, notate and assign tasks on your video projects,” said Dara King-Fequiere who came with hubby Chris Fequiere.
From Barcelona, Fluendo is a company that enables multimedia and video on a wide variety of devices and operating systems. It just launched a new product suite called OnePlay for corporate users and resellers/OEMs. Test how the subtitles work.
Last presenter was Jeff Koenig of Digiriot, which currently shows an original sci-fi video series but who wants to give more content creators out there better exposure and success for their programs via its platform.
The NY Video meetup changes venues every now and then. It was at Columbia University at one time, at the Made in NY Media Center in Dumbo, Brooklyn and at AOL near NYU. The meetup was co-hosted by Bianca Francis.
