The startup and the money, according to David Sorin

By Dennis Clemente

If you were to choose between going to a show-and-tell demonstration or going to a legal talk on equity and term sheets, we won’t be surprised if you choose the former. But if you know what’s best for you and you want your startup funded and protected, then you’ll want to listen to David Sorin, the head of the Venture Capital and Early Stage and Emerging Companies practice at McCarter & English.

At the Brooklyn Tech meetup held at the law firm’s office on midtown Park Avenue last November 12, Sorin talked in his lively and engaging way about his role being on both sides of the entrepreneur and the money.

“We probably represent more companies than the money, because I think it’s more fun to represent entrepreneurs. But I also think it’s important to represent the investors, so I can understand the deals. It’s helpful to our investor-clients that we represent lots of companies,” he explained.

Sorin spoke clearly and concisely about the legal matters pertaining to early stage capital concerns, terms and conditions of equity rounds.

If you’re looking for a lawyer who likes spelling things out, Sorin does it very well. “What is valuation? The value of the company money before the investment made by the investors. That’s premoney + new money = post money,” he said.

“Entrepreneurs always invariably think their idea is worth more than it really is in the marketplace and so it’s really important to manage expectations,” he said.

Sorin pummels this thought for everyone to get it loud and clear. “Until you can implement and you can prove your concept a) works b) there’s a market for it and c) you can do it on profitable basis, you have to think about what your startup is really worth.”

David Sorin

David Sorin

Sorin believes that even if you just have only have an idea in your head, you have to think of all the legal and financial or fundraising aspects of your startup. He is also a certified public account.

Why? Because you’ll have to think about the longevity or future prospects of your startup. “It’s really bad if you go to your next round and you get a lower valuation. You may not need a second round depending on how capital-intensive your idea is, but chances are you will need that additional round to make you cash-flow positive and profitable.”

On dividends, he had this to say: “You’re not paying dividends. Every dime you get will be used to build the company.

“But your preferred investor will build into the transaction a dividends obligation that will accumulate every year. So once there’s an exit of some sort, the investor is due back what they invested plus the accumulated dividend.”

Sorin also tackled liquidation preference, board composition and other areas of negotiation between entrepreneurs and investors such as anti-dilution and redemption rights, the control of the company through voting and protective provisions, as well as the vesting of founders’ stock.

How can your board composition or selection affect you? If you own 60 percent of your company but there are five other board members, you only have one vote. They are five. It’s definitely something to think about.

In terms of sourcing capital, he agrees with the usual route—friends and family first; accelerators; government grants and programs; early stage venture funds; and even angel investors “who have fewer restrictions and conditions.” They run the gamut of high net-worth individuals who know your industry, and those who are professional investors.

Thinking of the future, he says your choice of an angel investor now may be in conflict later with an investor’s portfolio.

What can you do on Day 1 of your startup idea, even before you have product out there? “Start a cap table (but not a years-long plan). Create an equity investment plan. Get an accountant.” And even if investors tell you there’s no way to protect your business through intellectual property, Sorin thinks otherwise. “There’s licensing, contracts, trade secrets.”

Smart tech in Kinsa thermometer, Augmate eyewear, Drop baking, Birdi monitor

Kinsa

Kinsa

By Dennis Clemente

The most common medical device, the thermometer, just got smarter, thanks to Kinsa. The FDA-approved smart thermometer can track temperatures and symptoms all right, but it does that by connecting its nifty wand to a smartphone’s earphone jack where–having downloaded the app– one can determine temperatures and symptoms. Over time, it hopes to gather better data and work with the public health sector in determining where illnesses are spreading.

Available now in some US retails stores such as CVS, the FDA-approved smart thermometer is the brainchild of Inder Singh, the former executive vice president of the Clinton Health Access Initiative. Singh was at the Hardwired NYC meetup last November 11 at Digital along with three other presenters.

Clearly, Kinsa has thought of everything in its water-resistant wand and app. When it’s plugged in on a smartphone, a visual display of bubbles pop out for kids to enjoy the process of getting their temperatures checked.

Singh provided some tips and takeaways for those looking into retail:
• Go international early to get pre-payment + marketing support
• Go to Apple first and tell everyone Apple has stocked it
• Test in the “fake stores” some retailers have
• Rule of thumb: Wholesale price should be at least 4x your COGs, ideally six times,
especially if you have significant customer support costs
• Start packaging early. This is hard to get right. Retailer want to see your product upfront
• Get merchandising equation instead of going big fast
• Selling in is easy for very novel products.

The other presenter of the night was Pete Wassell of Augmate which has found effective applications for smart eyewear in enterprise, especially in agriculture, automotive, aviation, construction, manufacturing, medical and pharmaceutical. Think bar code scanning, medical operations, professional care for animals. And yes, its platform works with wearables like Google Glass.

Ben Harris, founder and CEO of Adaptics and Mark Belinsky, founder and CEO of Birdi also presented their startups. Adaptics is the maker of the Drop, an iPad-connected kitchen scale for baking while Birdi is a smart air monitor. It monitors the air quality of your home, tracking dust, soot and other health dangers plus warns you about emergencies.

Drop Kitchen – Connected Scale and Recipe App from Get Drop on Vimeo.

With Drop, you can be a baker right away with its app and Bluetooth scale. How does it work? If you need to bake anything, put a bowl on top of a Bluetooth scale with its heat-resistant silicon top and use it to gauge and see your progress in the iPad app, as it gives you visual cues if you’re using the right recipe or amount of ingredients.
Tim Chang, partner at Mayfield Fund, spoke about the early stage VC firm’s investments and experience in the tech hardware space.

On tech hardware, he pointed out how startups in this space have more to think about when creating their product. “They have to think of the software and the hardware and how they need to connect with each other.”
Matt Turck of First Mark Capital hosted the meetup.

Nir Eyal talks about his latest book, ‘Hooked: How to build habit-forming product’s

Nir Eyal

Nir Eyal

By Dennis Clemente

How do like some structured thinking to go with your startup brainstorming?

The New York tech meetups happening in the city every night are wholly unstructured. It’s just a channel for startups to quickly demo their product and, even in some cases, get feedback from startups, right on the spot. Some presentations may do better in the on-the-fly, off-the-cuff talks, but there’s always no guarantee. What’s guaranteed is how you get the chance to watch a startup founder talk about a work in progress.

Last November 4, structure came to the Alley NYC Meetup when Nir Eyal launched his book there that day called “Hooked: How to Build Habit-Forming Products.” Eyal certainly gets my nod for being one of the most lucid presenters in the NY tech meetups this year and it’s perhaps on account of how he has formulated a clear basic framework on the subject for a couple of years now, which was evident in his presentation.

It also helps that he has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir blogs at NirAndFar.com.

The book is a must-read if you are designing a new startup or leading a product development team, as it talks about behavioral uses of technology, apps and social media while also leaving room for us to tackle the hard ethical questions on forming habits. His basic framework is as follows:
1. Trigger
2. Action
3. Variable reward
4. Investment

Triggers: (Internal and External).
Do you know your user or customer’s internal trigger? Find out your user’s itch. People always look for associations, solutions and patterns. It cues the user for the next action, telling what the user what to do next. Look for associations. Ask yourself, when you are bored, what do you do? You go to YouTube? Do you know your trigger? Do they fear missing out on something?

Action.
It is the simplest behavior in anticipation of a reward. Once you have them using your app, what can they do to get a reward of some sort? He cited Facebook’s “Like.” That is a powerful reward that makes people keep coming back to the social network.

Variable reward.
This is social validation among friends or personal gratification. For example, there are 5,000 questions answered daily on Stackoverflow, which indicate how people like to share their knowledge without asking for anything in return, contented as they are that it makes them feel good helping people. People also like feeling a sense of self-achievement or mastery, consistency and control.

Investment.
Users invest for future benefits. Investments store value, improving the product with value. Unlike a chair which depreciates in value, your startup should appreciate in value. The more followers you have for example, the better your value.

Also check out his blog, nirandfar.com

Tiggly, Dweet.io among standouts at NY Tech Meetup demo night

nytechmeetup114

By Dennis Clemente

How do you pack in 12 startup demos in two hours? Last November 3, the NY Tech Meetup did it again with Tiggly and Dweet.io among the standouts of the night at Skirball Theater at NYU.

Every parent sees their kids using digital devices more, which also means less physical playtime for them. Recently funded for $4 million, Tiggly has found a way to merge both physical play with the digital world in its tablet app. It has developed game apps and physical objects used in tandem with tablets to help educate kids using conductor silicon. The startup has clearly found a sweet spot between a toy and an app.

CEO Peter Semmelhack presented dweet.io, a Twitter for things. You dweet, say, a public swimming pool temperature or air quality in a city. It’s Twitter for machines, sensors, devices, robots and gadgets, enabling data to become easily accessible through a web-based RESTful API.

Built from day one for commercial and enterprise deployments, a dweet payload can reach up to 2,000 characters. It’s public by default but you can make dweets private by purchasing a lock which are then applied to thing names. Each locks costs $0.99.

It only holds a thing’s last 500 dweets for up to 24 hours, then it’s history. But you can build a connector to your data store of choice such as Dropbox, AWS and Tempo-DB.

Next presenter, Admitted.ly positioned itself like how online dating works. It is a free platform that helps high school students find their dream colleges and universities, connect with mentors, and get accepted.

A “graduate” of ER Accelerator, Admitted.ly works as an outreach for high school students and guidance counselors but in a fun, engaging way. It even has walkability directions among other useful guides when choosing a school.

Another presenter, BugLabs, is a software company that focuses on providing easy enterprise application development tools for the Internet of Things.

Keezy’s presentation was perhaps the first unspoken one in NY Tech Meetup’s decade-long history. The demo showed how the music software works using two if its music apps, Keezy and Keezy Drummer for iOS, easily that even kids can play around with them. You can record different sounds on Keezy but the Drummer is just one kit.

Not all presentations are crowd-pleasing but some marketing people listened intently on how Offerpop works to create marketing engagement platforms for today’s social and mobile consumers—and how it helps the best brands, retailers and agencies in the world connect, engage and convert consumers.

Launched last September 29, Parcel offers off-hours delivery service in New York (not including Queens) for only $5 (not heavier than 30 pounds, no higher or longer than 2 feet). You can select a one-hour delivery window.
Other presenters include Simple Machine, crafter of gaming experiences and stories like The Outcast as well as SquareSpace which now integrates Getty Images in its CMS platform for people to buy photos to use directly on their sites.

Waywire Networks talked about how its curating all the videos to make it easy for everyone to find the videos based on their interests. Each channel is authored and “highly niched.” It hosts content and is currently looking for curators
The Hacks of the Month were Calcash, an 8-bit online arithmetic battle game that makes learning and solving problems fun, accessible, and competitive; NewsFeel, which graphs the New York Times articles on any topic based on sentiment and lastly, Nodeflow, a just-in-time synchronous Javascript compiler that makes Node.js development easier.

UK’s Simon Laker discusses US move to EMV, Apple Pay with NFC

nycmobilepayments pic

By Dennis Clemente

From the United Kingdom, Simon Laker of Consult Hyperion, a payments consultancy firm, has since called New York his home since May, especially as he gears up for what is happening next year. The United States is adopting a more secure credit card, EMV (Europay Master Card Visa).

This was the talk last October 23 at NY Moble Payments at the ER Accelerator office in midtown Manhattan; Cardflight CEO Derek Webster served as host.

It’s a timely issue as 80 countries are also in various stages of EMV chip migration with issuers including chips in bank cards and merchants moving to EMV-compliant terminals to increase security and reduce fraud resulting from counterfeit, lost and stolen cards.

The U.S. is one of the last countries to adopt the technology, because of the required payment system change for banks and the astronomical migration costs. Once it rolls in the States, startups may be quicker to react compared to big companies.

“In U.K, we have to 5 to 10 banks with 10 to 15 issuers. In the U.S., you have(hundreds) of banks with gazillion issuers,” Laker explained.

The traditional magnetic stripe card costs about $0.25. The chip card can cost $1.25 to $2.50, according to ROAM, a provider of mobile point-of-sale readers and software.

The US move to EMV can mean big changes on a global scale. “US payments represent 25 percent of the total payment (in the world) with 50 percent of fraud (incidents) also happening in the States,” he said, referring to how it’s been the target of hackers recently.

What can EMV do? Prevalent in Europe, it can reportedly prevent the card thefts that happened recently in some chain stores. “Once the US (migrates to it), then the use of magnetic stripe (credit cards will go away),” he said.

Magnetic stripe cards are easy to replicate.

Laker also talked about the anticipated growth in the use of NFC (near-field communications) –enabled mobile devices for mobile contactless payments, especially with Apple Pay making use of it.

Asked 3 years from now what role will Apple and NFC play, his nonchalant response drew chuckles. “Apple Pay will still exist. Apple knows how to do things well.”

Laker is excited about his company’s HCE Bootcamp on November 19 this year in New York. Visit http://www.chyp.com/what-we-do/hce-bootcamp

The agenda will include:

• Status update on proximity payments from front-line experts;
• Technical architectures for NFC transactions;
• Using NFC for payment transactions in physical stores, online, in-app and for transit
• Understand HCE and the ways that it can be exploited;
• A detailed, practical walkthrough of a working prototype application for iPhone and for Android

‘Think jobs, pains and gains, not build, measure and learn’–Osterwalder

osterwalder

By Dennis Clenente

In the startup world, who doesn’t know Alex Osterwalder, the lead author of the global best-seller, Business Model Generation, the handbook for visionaries, game changers and challengers? Osterwalder invented the “Business Model Canvas,” the strategic management tool for designing, testing, building and managing business models.

Last October 22, Startup Grind in New York City hosted a brief live Skype interview with Osterwalder from Switzerland and his co-author Yves Pigneur about their latest book, Value Proposition Design. Host Bob Dorf, co-author of The Startup Owner’s Manual, gave a short introduction of Osterwalder’s Business Model Canvas before introducing him and Pigneur, saying how it was initially developed for big companies but was discovered and used more by startups through the years.

Taking a cue from that, Osterwalder, speaking from Switzerland, began his talk talking about how the once-mighthy Kodak fell by the wayside. “It failed to create a value proposition for the digital camera.” Now even big companies use the canvas.

In the new book, Osterwalder expands on his canvas concept to include Value Proposition Design (VPD), a guide for creating products and services that customers want

Determining customer needs certainly takes precedence here. For him, it’s about relentlessly taking a customer perspective, listening to customers than selling to them.

It’s not surprising to hear this from him, since he has utmost respect for Steve Blank’s work on customer development. For him, building first is a waste when the way to go about conjuring up your idea is to think about what he calls “jobs, pains and gains,” NOT build, measure and learn.”

“There’s a danger with build measure and learn. You do this you start in the worst possible way to test your ideas,” he said.

To avoid this, he suggests using the Value Map to determine the jobs, pains and gains. They come in a square and circle.

So we have come from the rectangle in the Business Model Canvas to the square (value proposition) and circle (customer development). In this manner, he says in the book, you (see and) achieve fit when your value map meets your customer profile.

“(But) you will want to test the circle first before the square,” he advised.

There is more to explore in this colorful book, including how it states these statements plainly yet clearly, “The Business Model Canvas helps you create value for your business. The Value Proposition Canvas helps you create value for your customer.”

Osterwalder says he didn’t want to reinvent the wheel with the book. VPD goes “hand in hand with the Business Model Canvas.”

The important thing is to turn your ideas into value proposition prototypes with the many available practical tools offered in the book.

Why add more tools?

Who wouldn’t believe Osterwalder when he says, “I believe (why) a surgeon (needs) many tools than just a Swiss knife.” No pun intended even if he’s Swiss.

Still, wondering if the new book is for you, here are some questions to ask yourself:

Are you overwhelmed by the task of true creation?
Frustrated by unproductive meetings and misaligned teams?
Involved in bold shiny projects that blew up?
Disappointed by the failure of a good idea?

If so, Osterwalder believes Value Proposition Design will help you in the following ways:

Understand the patterns of value creation
Leverage the experience and skills of your team
Avoid wasting time with ideas that don’t work
Design, test, and deliver what customers want

Can you give up your Wi-Fi subscription for Karma?

hardwired

By Dennis Clemente

“Give up your Wi-Fi subscription for Karma.”

Yes, Steven van Wel, co-founder and CEO, said that but no, he’s not asking you to join a counterculture revolution. He was talking about Karma, a Wi-Fi pocket device that allows you to have internet access everywhere you go.

Van Wel was one of the presenters at the Hardwired meetup last October 21 at Digitas, with other smart hardware startups Body Labs and Tomorrow Lab.

The startup recently signed agreements with Sprint and Clearwire for access to their 3G and 4G networks, and has raised a $2.2 million seed round from investors including Werner Vogels, Rothenberg Ventures, 500 Startups and TechStars.

The startup’s goal is to end the “drip-drip torture” of bad Wi-Fi connections. “It’s all about you and your data, not the device and a contract,” he promised.

Using 4G LTE cellular data connection to create a personal Wi-Fi signal, you connect to Karma like you would to your home or office Wi-Fi.

Available now in the States, it is priced at $149 with no monthly fees or subscriptions.
You pay only for the data you use, with no data expiration. It’s $14 for 1GB.

The biggest challenge in launching has been keeping the experience frictionless and free of surprises for customers.

Next presenter was BodyLabs’ Bill O’Farell, CEO and founder, who talked about how the company uses the world’s most sophisticated understanding of human size, shape and motion to create a digital body platform upon which goods and services can be designed, manufactured, bought and sold.

O’Farell foresees consumers incorporating their own human body models into their online digital identity and using those models as a key component for selecting and receiving goods and services. “We see the human body as the key element around and upon which goods and services are designed and produced.”

“We provide all the body shape information businesses and consumers need to match customers’ needs with products and services,” O’Farell said. “We do this via 3D human body models and the attendant data those models represent.”.

Models can be posed, animated and manipulated with complete fidelity to how real humans move and deform.

BodyLabs has license agreements with Brown University and the Max Planck Institute (Germany) for software and systems based on a statistical model of how human body shape and pose changes across populations.

Theodore Ullrich, founder of Tomorrow Lab, talked about how his startup uses science and design to invent revolutionary hardware products. “When designing a product, we basically tear out everything that’s been done to it so far.”

The startup has built a wireless-connected pill dispenser called Adhere Tech and a smart bike rental system called Social Bicycles, both mentioned in this blog a few months ago.

Also in attendance at the meetup was Matt Witheiler, partner at Flybridge Capital, an early stage VC firm. Matt Turck, the Data-Driven meetup host, moderated the Hardwired meetup.

Another scheduled presenter, Yanda Erlich, founder and CEO of Wearable Intelligence (Google Glass for Enterprise) canceled at the last minute.

With HBO in the news, NY Video meetup holds one of its best demo nights

Jesse Glasse

Jesse Glasse

By Dennis Clemente

The NY Video meetup had one of its best demo nights last October 16 with Steve Rosenbaum keeping things interesting with his usual side commentary on the latest in the video world. If you missed the news this week, HBO plans to bring its programming to Internet users via a Netflix-style streaming service.

“HBO versus Netflix? Is this good for us?” he asked. He thinks if you have no cable and you subscribe to both plus Hulu, you may end up paying the same amount you paid on cable. That’s certainly something to chew on as he announced the presenters of the night at AOL—SundaySky with SmartVideo, OCHO, Joey and Mediabreaker.

Max Stossel, along with Jerilyn Stone, dared the audience to imagine what YouTube would look if it were made today. It’s a social network that makes videos better in 8 seconds thus the name Ocho. Now available in the App Store and coming soon to Android, it has an interesting story.

The founders got funding from Mark Cuban when they emailed him on Cyber Dust. If you know how the app works (hint: the name says it all), that was a small window of opportunity for Ocho. Good thing Cuban got to it before their message disappeared.

Next presenter was Rachel Eisenhauer who talked about SmartVideo and how to help brands tell compelling stories that matter to the consumer.

The videos are personalized to the individual viewer. “It’s created for you, not by you,” she stressed. “Everything we create is from scratch.”

“We work with insurance companies and health companies using inputs from data analysts and the creative team,” she added.

DC Vito presented Mediabreaker next, showing how its product remixes YouTube videos—as a commentary and critiquing tool. He stressed how important it was to read the terms of service in this matter, because of the risks it is taking. It would own all the videos submitted, because it was willing to take the hit if the videos were challenged under Fair Use, a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders.

Last presenter was Jess Glasse. He talked about Joey (to be renamed to avoid similar name owned by a cable TV company) his professional grade panoramic 360-degree camera that allows capture, broadcast and live two-way conferencing at up to 4K resolution. It was on Kickstarter until Thursday night, surpassing its funding goal. It could just be the next camera sensation.

Code for America summit recaps presented at BetaNYC

betanyc photo

By Dennis Clemente

BetaNYC recapped some of the best presentations from last month’s Code for America summit (CfA) last October 15 at Microsoft Civic in midtown Manhattan. The CfA summit is an annual gathering of smart government and civic technology practitioners.

Setting the civic tone of the night was Peter Shanley who asked the civic innovators in the audience to leverage people power in their respective projects. “Technology is not the answer. For issues of poverty, there’s not an app for that.”

Some presentations included Vasudha Reddy’s project on how to use social media to identify unreported complaints and outbreaks of food-borne illnesses in New York City.

Reddy said New York City has 24,000 restaurants and 15 food retailers with 2 out 3 New Yorkers eating out at least once a week. It receives 3,000 complains via the NYC complaint line.

While investigating an outbreak, noted illness complaints were posted on Yelp, but not on hotline 311. This resulted in a collaborative effort with Yelp in terms of extracting keywords, detecting temporal statements and multiple illness reports. Further studies would include Twitter.

David Moore talked about how to keep tabs on your local city council with Councilmatic, now in Chicago and Philadelphia and soon in New York. It quickly informs you about a city council’s actions.

Matt Hampel talked about Transitmix, a simple transit sketching tool for transit agencies and urban planners or armchair planners. It allows you to better design transit routes and pin down the cost of running a bus line in chosen routes. Rail line designs should be in the offing soon.

Randy Meech and Mike Cunningham talked how their company Mapzen provides the back-end work for Transitmix. “As you drag the routes, we’re running it on our servers. We have geocoding vector rendering.”

A Detroit Water Project was also presented as a successful case. It’s about matching people in Detroit to 8,000 + donors for direct water bill help. Over 300,000 Detroit residents face water shutoff due to past due water bills exacerbated by Detroit’s ongoing economic woes. It has raised $575,000 from 8,200 donors.

Since 2009, BetaNYC has been the civic technology and open government vanguard. It has worked with elected officials to engage NYC’s technology community as well as help pass transformative open government legislation, and have supported NYC’s civic oriented startups. BetaNYC’s network of civic-minded volunteers contributes their skills toward digital platforms for local government and community service.

Mobile apps need to reduce burden in health systems

cohere photo

By Dennis Clemente

“Reduce the burden.”

That was Frederick Muench’s call to technologists last October 14 at the NY Mobile meetup at Microsoft. “Reduce steps 3 to 1 if possible.”

It’s not common someone from the Health Interventions at North Shore Health System’s psychiatry department talk about how important user-experience design is for health systems.

It’s clearly a good point in the medical field where life-and-death situations hang over the air.

He cited how text messaging, being inherently social, also reduces the burden for people. It is indeed fast.

Still, the technology that carries text and other innovations has not yet solved the lifespan of batteries.

Muench’s introductory talk on the challenges facing health systems was followed by demos from those in the health space — Cohere Health, Addicaid, SIPPA and Care + Wear.

Clay Williams, co-founder of Cohere Health, talked about how his startup is helping people with chronic diseases understand their condition, take action to improve their health, and engage more fully with those who support them in their treatment and care.

Celiac disease is one of the most-talked about issue these days compared to other diseases. Williams think it’s because “(people) feel ignored.”

An app called Celiacare will be launched in a few weeks which will also include a meal management system.
The next presenter, Addicaid, is clearly a marketplace app that helps addicts find each other on meetups.

Addicaid cites that in the U.S. there are over 23.4 million active addicts, particularly alcoholics and worldwide, 200 million. However, less than 10 percent reportedly receive treatment and to make matters worse, less than 5 percent stay in recovery.

Addicaid hopes that its app can be the go-to for addicts looking for a support network easily on its app. While it is currently building a prototype, it has reportedly signed up over 10,000 users in New York.

The two other presenters were SIPPA and Care+Wear.

SIPPA is a “patient-centric” software that aggregates health information into one secure system, controlled and managed by the patient.

It is trying to solve fragmented health records everywhere by facilitating the consolidation of health records.
Care+Wear is working with hospitals to create products that improve the quality of life of patients who are undergoing long-term medical treatments. It showed its newly launched Band which is being mass-produced in China.

The meetup was hosted by Amanda Moskowitz.

Reporting New York's startups and personalities