Music sector gets more useful data, collaborations

subdrive-event

By Dennis Clemente

NEW YORK — “Technology is getting better that it’s allowing people to collaborate wherever they may be,” said Souheil Medaghri Alaoui, product designer of Splice.

“I see how people want to collaborate more but still want to be in charge of their work,” she said. “I think data is being more useful (in this regard),” said Cynthia Meng, engineer of Next Big Sound/Pandora.

Alaoui and Meng were in the panel that included Harry Benson, director of US Strategy of Boiler Room in a talk hosted last March 2 by New York music label and creative collective Subdrive. The talk was its first one titled “Fostering Emerging Music Communities Online and IRL (In Real Life).”

Benson, a renowned cultural marketer and creative director specializing in music, fashion, art and culture, also talked about how virtual reality is still not there when it comes to music immersion.

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