Music sector gets more useful data, collaborations

By Dennis Clemente

NEW YORK — “Technology is getting better that it’s allowing people to collaborate wherever they may be,” said Souheil Medaghri Alaoui, product designer of Splice.

“I see how people want to collaborate more but still want to be in charge of their work,” she said. “I think data is being more useful (in this regard),” said Cynthia Meng, engineer of Next Big Sound/Pandora.

Alaoui and Meng were in the panel that included Harry Benson, director of US Strategy of Boiler Room in a talk hosted last March 2 by New York music label and creative collective Subdrive. The talk was its first one titled “Fostering Emerging Music Communities Online and IRL (In Real Life).”

Benson, a renowned cultural marketer and creative director specializing in music, fashion, art and culture, also talked about how virtual reality is still not there when it comes to music immersion.

Boiler Room televises underground music live to a massive online community, connecting millions of music lovers with their kind of music.

What’s interesting is how Boiler Room’s broadcast, being worldwide, captures subcultures like no other. It has broadcast UK garage and worldly club sounds; house & techno as well as rap performances.

Splice, on the other hand, is a technology platform for music creators that streamlines the fragmented process of creating and sharing music, freeing musicians to spend their time and energy on the creative process.

The cloud platform also carries the Beat Maker, a sequencer that allows users to play with nearly a million samples from its sounds library, a collection of royalty-free audio files. The founders, Steve Martocci and Matt Aimonetti, have been quoted as saying that Splice is a “Github for music.”

Meng talked about how Next Big Sound provides online “musicanalytics” and insights.

Next Big Sound measures daily music consumption and purchase decisions worldwide and makes it all available in a single dashboard.

It combines artist activity with context to help the modern music industry make decisions from Facebook fans to sales.

The meetup was held at Blender Workspace, a new kind of co-working space in that it focuses on dark woods and luxurious private spaces.

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