By Dennis Clemente
Wix Lounge, through its Digital Creatives Meetup group, held another well-attended class on Search Engine Optimization(SEO) billed “How to be found on Google” at its Chelsea office. It’s certainly an effective way to sample its website builder, Wix.
If it wants to expand its reach in no time, a block away to its New York office is Yodle, an online advertising company for small businesses that is looking at $135 million in revenue for 2012. A collaboration of some sort may be in fine order.
On the topic both love talking about: SEO, as discussed by Ariele Krantzow, Training & Support Manager of wix.com last January 8.
Freelancers and small business owners in the hour-long class learned about the importance of using the most relevant keywords for their websites. Krantzow emphasized the importance of “having 10 keywords” defining your site, “listing all the services/products you are offering and more important, “not to forget (mentioning) your location.”
Krantzow also tackled content to a great degree, making sure the attendees understood the difference between relevant and fresh content—all crucial to being found by Google, as its title event addressed.
When attendees asked the use of photos or images, Krantzow showed its much-talked about Wix website builder to explain how one must at least have “three keywords to describe” them.
It was refreshing to see how Krantzow used Wix layouts not to promote it but merely to make her case about SEO. She pointed out how you can test keywords on Wix at promote.wix.com.seo (make sure you’re logged in to see this), which should convince anyone a good product can speak for itself.
Wix’s “design suggestions” tool is one of many website builders, of course, so it remains to be seen how it will evolve in a very competitive field. But it may just leapfrog over competitors like squarespace.com and drupalgardens.com if it also remains “absolutely free,” simple to create—and if it can really answer the needs of small business owners–in SEO, for one.
Or they can yodle to Yodle for help.