By Dennis Clemente
NEW YORK–The NY Expo Business Conference held last October 27 at the Javits Center packs in hundreds of startups, not necessarily all online-based companies or early startups. Touted as the largest New York business conference event, it has exhibitions, seminars and free business consultations for an audience that’s not entirely from the city either.
Most of the online companies here are established ones like ConstantContact, InfusionSoft, LikableLocal, Linkedin, Number Analytics, Socialfix, Yelp and a few others.
It’s unusual that most of tech startups in New York don’t go to this event, though, even just to observe or network, because it does pack in hundreds of people and some of them from out of town who are looking to see what New York has to offer. Interesting to note is how is one booth, hidden from view, is the US Department of Commerce Export Assistance Center dispensing advice on how you can take your business to the world. That’s not too common a sight in this type of events.
Nearly 30 seminars were conducted with topics that were more designed for those learning more about the online space, with basic coverage on digital marketing plans and how to succeed with social advertising for business. Attendees gravitated to the sales seminars.
At Socialfix’s own seminar on how to optimize your site for search, lead generation and conversions, founder Terry Tateossian pointed out a couple of things one should know and that is how to speak the right language in this space, whether one is personalizing the message or using a multi-channel strategy or developing content.
There are clearly several ways to convert prospects into clients and she suggested a host of things — producing forms, creating targeted landing pages, stressing the importance of calls to actions, taking care of contacts, doing drip campaigns and consistent nurturing. “Lather, rinse and repeat,” as she likes to call it.
If you wanted to get answers for your business, SCORE had a battery of experts giving one-on-one business counseling on marketing, internet and e-commerce, accounting and tax, legal, retail & wholesale, non-profits, new business & startups and finance.
They keynote speakers were Jeffrey Hayzlett, author of the Rewards of Being Relentless as well as Bill Walsh, a recognized small business expert.