Button is building deep linking to open the walled garden called apps

NEW YORK–Last March 23, the On-Demand Economy meetup featured Button, Managed by Q and Minibar at the Animoto offices in midtown Manhattan.


Much of the tech world is trying to figure out deep linking, that is, making the mobile app ecosystem work more like the web.

Button is building deep linking. “When you go to site it’s hard to open links and open it because of the walled garden in apps,” Mike Dudas of Button said. “Deep linking will become a utility.”

Founded only last year, Button is accelerating its product after receiving a $12-million series A investment. Button is an official development partner of Uber.

Managed by Q provides office cleaning and other smart services to help your office operations run smoothly—all managed via an iPad that’s installed for free in your office.

Managed by Q shared 10 key principles on how it runs its product which are essential for any startup.

1. Obsess over structure because structure defines outcomes

2. Organize by audience, not business departments. Instead of structuring it by department, cleaning departments, we organize by the audience it serves

3. Build teams around problems — not products

4. Match-make designer and engineer pairs and prototype things quickly

5. Formalize your process of meeting your users

6. Only hire designers with s trifecta of skills. You need to understand user and product problems; wireframe and design pretty pixels and vectors; have coding experience

7. Beware of product snacking—low effort and high impact

8. Own your code; no one to review code

9. Deploy multiple times a day. Small increments to build into a crescendo, keeping things agile

10. Connect the dots. Talk to product teams and others

And that name Q? It’s from the James Bond movie.

Started last year and now in 8 cities, Minibar provides on-demand delivery of wines, spirits, beers and mixers.

“We connect local liquor stores to offer the best selection of products,” CTO Chris Kohonen said. They (stores) are connected to our payment gateway.”

Still in its growing stage, Minibar faces the fact that it needs convince the liquor store, refine their technology and ultimately face regulatory concerns but Kohonen sounds like he has the cojones to tackle these challenges with his team.

Minibar is reportedly in New York, Los Angeles, San Francisco, Chicago, Washington, DC, Miami and Dallas.

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