By Dennis Clemente
How would you like some hip hop to go with your linear equations or your history lesson? Last July 17, Flocabulary, one of four presenters at the NY Video meetup, brought the house down with its educational videos. The other presenters were Zentrick, Veenome and Kaltura.
“Kids love this,” CEO Alex Rappaport said. Apparently, so did the adults who cheered him on at the AOL offices.
Flocabulary is an online library of educational hip-hop songs and vies for grades K-12. “More than 20,000 schools use Flocabulary to engage and inspire students. Our team of artists and educators is not only committed to raising test scores, but also to fostering a love of learning in every child,” he said.
But how can he keep up? It turns out there are many rappers out there who like doing this for their community, according to him.
Started with two people, now Flocabulary has 35 staffers and freelancers.
Zentrick, the second presenter, is an interactive video platform that allows brands, marketers and publishers to build, deliver, manage and measure interactive videos.
How interactive can you get? You can add interactive apps to videos, publish it to the web and all linked social network, unify media buying and content publishing to any channel, network or partner. Plus, its real-time programmatic optimization helps personalize and optimize for media performance goals.
Ever thought of the “viewability” of your videos in terms of brand safety and content? Veenome, the next presenter, is taking on the challenge of analyzing determining this with its technology.
Based on its indexing video impressions, it found out that 83 percent of objectionale impressions occur on predominantly brand-safe publishers.
This is done automatically and efficiently, at huge scale so that millions of videos may be analyzed easily, according to Kevin Lenane, founder and CEO of Veenome.
“We use computers but there’s still a human element,” he said. “The trick is doing it quickly,” he stressed.
Powering any video experience to transform the way people learn work and entertained is how the last presenter, Kaltura, talked about its service, its open source online video platform, which provides both enterprise level commercial software and services.
Kaltura’s Vitaly Shter, director of product marketing, enterprise and Iddo Shai, director of Product Marketing promoted the company’s real-time placement of TV ads.