By Dennis Clemente
You know the brand behind the ultimate driving machine? BMW is also investing in startups under BMW I Ventures. And since it’s in the automobile business, you’ll have to be in the area of mobility services like the startups that presented last September 23—Buster, EverCharge, SmartCar and TransitScreen.
Founded in 2012 to help groups and charter operators find each other, Buster might as well be the Uber for group traveling. “It’s a marketplace where customers can discover, compare and book group transportation online,” said founder Matthew Kochman who also offered a similar service to fellow students back at Cornell University.
Reportedly an $11.4-billion market, Buster is for everyone who wants to book private group charters, whether for a school trip, company excursion or fun weekend getaway. Average price per booking is 1,000
With over 20,000 charter industry operators, Buster is reportedly aggregating bus companies and aims to offer centralized fleet services as well as discounts on insurance, maintenance and financing.
Next presenter, EverCharge is an electric vehicle charger from your parking space or for apartments and condos. You just tap your access card and plug in for EverCharge to automatically authenticate your vehicle and log your usage for billing purposes.
Minimum charge for EverCharge’s membership is about $40 for 500 miles.
From California, SmartCar is automation for connected vehicles. It is a web service that connects to internet-connected cars wirelessly over a cellular network. You should be able to configure and monitor your vehicle’s automation settings from your smartphone, tablet or laptop.
Founder Sahas Katta talked about the many features of its app. If you want to have the perfect temperature in your, for instance, you can set a schedule and Smartcar will automatically begin cooling or heating your vehicle. It is also reportedly energy efficient.
It can also reportedly learn your driving patterns and automatically create a schedule to charge your car at the right time.
Smartcar is designed for the Tesla but it is working to have connected vehicles from other manufacturers in the near future.
A different startup from all the rest was TransitScreen. Matt Caywood recognizes the growth of smart cities, so he’s concentrating on real-time display of all transportation options at a specific location. This includes digital display ads.
The last presenter, Valet Anywhere, hopes to offer on-demand parking valet service for cities. Right now, it is only offering its service in New York City, the $25 billion parking market. “We hope to solve parking,” said founder Robert Kao.
How does it work? It assigns a uniformed vetted valet who greets you and parks your car for you. Valet also returns the car to you…wherever you may be in the city. Actual parking is said to be included in the price.
“How do you scale?” That was the frequently asked question by the guest panelists Matt Turck, managing director at First Mark Capital; Chris Thomas, founder and partner at Fontinalis; and Ulrich Quay, managing director at BMW i Ventures.