Foreign startups present to media-owned VCs

Win Global Innovator

By Dennis Clemente

Last February 27, WIN (Worldwide Investor Network) hosted Global Innovator featuring five presenters—Hyperactivate, TripTease, Mommy Coach, $Social and 365Scores—to panelists that included media VCs at 1221 Avenue of the Americas.

What is interesting is how the panelists included two media VCs–Cyna Alderman, managing director of Daily News Innovation Lab and Scott Levine, managing director of Time Warner Ventures. The two other VCs were John Elton, partner of Greycroft Partners and Ross Goldstein, managing director of /gothamvc.com/”>Gotham Ventures. Goldstein was voted best judge of the night.

Hyperactivate offers a turnkey solution that amplifies your brand messages across multiple channels, while $Social figures out the how to monetize “celebrities” social media engagement.

Lastly, 365Scores chooses your favorite team and leagues for you to create a Sports Channel.
MommyCoach connects you to live experts for parenting advice. TripTease, on the other hand, relies on you to be the expert in sharing your travel stories online.

Hyperactivate’s March Fischman likes to point how his startup solves the accountability problem all marketers face when attempting to quantify ROI on any company’s social media investment with its “active management platform” or dashboard.

“Clients don’t know what success is,” said Fischman who thinks he can determine social media success for its business. To scale his business and add new features, he is seeking $3 million.

Triptease’s Charlie Osmond, a presenter at The Hatchery last February 20, says his startup is like a “digital postcard.” You upload or link a photo from a gallery and give your review. He also calls it “photo review” or “user-generated travel magazine.”

Osmond, who was at the Hatchery a week ago, won over the crowd again for his presentation skills, with one panel remarking how it helps to have a British accent, like what another VC said at The Hatchery meetup.

“Hotels love it (Triptease),” he said. “We are connecting inspiration and bookings.”
Osmond said he has signed up 10 hotels, integrating Triptease with the hotel management system in the process.

It may not be so unusual for Osmond to get such high marks from the previous panels he has pitched to as the global travel market is worth $750 billion, with the luxury and hip travel industry amounting to 475 billion. He is raising $1.5 million in mid-year.

Is offering classes and advice for moms a viable online business?

Christophe Garnier, CEO of Mommy Coach, likes to think there is room for him with 90 million moms in the world. It helps if you put a number around its worth: $7 billion.

The Frenchman claims to have 1,000 experts but to keep things under control, he narrowed down his expert mom experts to 250. “It’s like Airbnb (for moms),” he said. “We don’t have doctors but our experts have parenting licenses.”

Having raised $600,000, he is looking to raise $150,000 more to reach his target f $750,000 in convertible note. “I will use some of the funds for market development.”

$Social’s CEO and co-founder Gil Eyal drew chuckles when he said celebrities need our help. He offers a way for high-profile social media users to monetize their online presence. Guy Tamir is CTO and co-founder.

To monetize their idea, they are looking share revenue with celebrities initially before it sets the stage for major brand partnerships in the second phase of its business. Both of the founders are looking to raise $1 million.

For the sports enthusiasts, 365Scores offers your own Sports Channel. It reportedly gathers sports information from hundreds of sources. The site then analyzes and organizes the data according to user preference and delivers the data to users with real-time push notifications.

The presence of two media personalities in the panel shows how most media outlets these days are looking for collaborative opportunities with startups

As befits the meetup, Goldstein pointed out how its firm has 10 countries represented in its portfolio. Gotham Ventures focus on adtech and e-commerce, among others.

Levin is looking to invest in startups that afford financial return and strategic partnership with cutting-edge media platforms. “Series B is a sweet spot,” he said.

Travel is good, video advertising hard–VCs

By Dennis Clemente

How would you like to be a travel reviewer? Triptease does that. How would you like to use a productivity tool that helps you see what matters? There’s Seer. How would you like to connect with investor relations teams. Closir claims that it can close that deal for you, socially. Finally how would you like your advertising to work for you? GoChime it or nTangle it.

But is it that simple? Not exactly, as the presenters found out from the VCs who gave them feedback after their five-minute presentation last February 20 at the Hatchery at Chadbourne Park, Rockefeller Center building.

The meetup also included a critique of the presentation style of each pitcher from GK Training’s Victoria Dicce, now a staple of the meetups.

The TripTease app is a social travel magazine that relies on user-generated reviews. Talking about how they monetize the site, Chief Tease Charlie Osmond said, “Hotels pay us to email their guests.”

All the VCs invited to provide their feedback said they like the travel space: “There’s a lot of disruption going on there.” “It’s an attractive market.” However, they were also interested in knowing where the app can go in terms of conversion. “We will be raising seed next week,” Osmond assured.

The VCs were Sutian Dong of First Mark Capital; Jeff Neu of B2B Ventures and Itzik Ben-Bassat of Wix. A regular, Sachin Jafe of Klifer Capital did not make it to the meetup.

However, the app is only available on iPad.“We believe that the iPad is growing much faster than the smartphone,” Osmond said who also received the highest marks with his confident presentation style.

Ben-Bassat quipped, “It helps if you (Osmond) have a British accent.”

Pierre-Marc Diennet presented nTangle, an interactive video platform idea that embeds ads.
How does it work? It’s simple. A video creator uploads their video. They tag objects, people, and places in that video and then link those things to the wider internet. With each click, nTangle delivers linked information,” Diennet said.

nTangle reportedly stores each tagged object in a database and connects it to semantically categorized Open Knowledge sources. “Our long term plan is to automate the process.”

Diennet said nTangle has a 400-percent participation rate. “Clients can use this data to learn more about their audiences, about their videos, and more about the conversations they inspire.”

The VCs think video advertising is a hard, competitive space. “Hosting will be an additional cost. It’s a tough squeeze. Look at your revenue model.”

Next presenter, GoChime founder Austin Evarts asked the audience in his presentation, “What is the percentage of unopened email?”

Putting it at 80 percent, Evarts said using GoChime to go with your email strategy will increase your reach 2 to 3 times more. “We sync data to Facebook campaigns.”

GoChime is direct marketing for social which, Evarts said, has experienced a 60 percent growth. “We are raising $500,000 in convertible notes.”

VCs did not provide feedback, saying only that it was a solid presentation.

A social and productivity platform, Closir was the last to present. It is focused on bringing companies and the investment community closer together using technology, according to Ratsko Illic.

“We want to capture at least 10 percent of the market,” he added. Competitors include Bloomberg.

Offered at $5,000 a year, Neu said sometimes too cheap is too cheap. Other comments from VCs pointed out how the “field is complicated” and “how hard it is to disrupt Bloomberg.”

“We did it because we strongly believe the existing tools and “one-size-fits” all platforms are no longer sufficient to meet the needs of today’s investors and companies alike,” Illic said.