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If you can make it to Fred Wilson’s ear, can you make it anywhere?

By Dennis Clemente

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If you can make it to Fred Wilson’s ear, you can make it anywhere.

That’s what people like to think when they see the Union Square Venture principal, the man who has helped build, if not backed up startups like Foursquare, Kickstarter, Twitter, Tumblr and Zynga.

Observing how people swarm to him like bees after each talk cues you into how he has become a rock star in the New York tech startup scene. It was like this at the Columbia Engineering’s demo night last December 13 at Time Warner Center. Columbia Engineering dean Mary C. Boyce moderated the discussion.

One attendee followed Wilson’s every move, dragging me along with him. I met Fred Wilson before, so I was not as excited as he was. But I understand. I just feel bad for other guests when he’s around; this time, Tech and the City author Alessandro Piol and Shutterstock founder Jon Oringer.

Wilson minces no words. There’s no hesitancy, even when he replies to a most pointed question. Some may call it candidness where others may see rebelliousness, even recklessness. I think he has answered these questions before and he just decided to peel the layers of half-truths to tell you what it’s really like out there.

This perspective may come from seeing failed startups. The failure rate, as most publications will tell you, is about 75 percent. For those in the industry, it’s 90 percent.

Wilson said he embraces failure, but he is quick to qualify it. He doesn’t mean lifelong failure but failure that toughens you up, because in the fickle tech world, even the most successful ones fail. So he is suggesting that as long “as you learn the tough lessons of failure,” he is willing to overlook it and take a chance on you. “Making a mistake should not be a Scarlet letter, as long as you realize the mistake.”

But to rewind a bit from the talk he gave along with Piol and Oringer, the Columbia Engineering’s talk was centered on New York’s beginnings in the tech scene and perspective on critical opportunities and roadblocks facing innovators and startups in the future.

Where Oringer credited outgoing Mayor Bloomberg for the thriving tech scene, Wilson was quick to counter that it was Google and the hundreds of engineers it brought to the city that was the catalyst for New York’s emergence as the Silicon Valley of the East.

“Bloomberg was friendly, but it (the tech scene) would have happened even without Bloomberg.”

“The biggest thing that happened in New York was when Google’s software and engineering team came to New York. Google is a gift to New York,” he added. Ex-Googlers these days have their own startups in New York.

Still, Oringer pointed out how multilingual New York also made it easier for startups to take their products or business model on a global scale.

Tech and the City author Piol was more specific, saying the turning point was 2008 when the financial meltdown made many people switch to the tech startup scene.
Wilson wrote the foreword in Piol’s book.

At the time New York-born and -raised Jon Oringer was already running Shutterstock. Today, the stock photo company is earning $200 million.

Wilson answered more questions.

Asked how low-income countries with software development capabilities can compete against the United States, Wilson said, “There’s no culture of entrepreneurship in those low-income countries, because there is no capital.”

Asked about 3D printing’s future in New York, he said the city has the talent for it but stopped short of predicting New York is going to be the center of 3D printing.

After the talk, people were led to the startup demos of students and alumni of Columbia University in an open reception. The startups were Urban Compass, Trek Medics, eBrevia, KeyMe, and Meal Logger

Urban Compass offers a technology platform that enables customers to manage their entire apartment search in one place. It has a team of agents for good measure.

Since August 2012, Trek Medics’ dedicated full-time staff has been working to complete beta-testing for their SMS-based emergency dispatching software, Beacon, with efforts currently focused on the southern coast of Haiti. Beacon addresses response gap by allowing community paramedics to quickly locate, treat, and transport emergency victims from the scene to the hospital.

Another startup, eBrevia was created to assist corporate attorneys, in-house counsel and business executives perform tasks more efficiently.

KeyMe is a cloud-based “keychain” that stores key’s cutting instructions, while Meal Logger is a photo food journal designed to empower people to improve their lifestyle.

What does Wilson look for in a startup founder? “You have to be charismatic,” he said, adding that it’s an important quality to have if you are asking people to fund you.

“I like someone who has a vision who can “get to an opportunity from ‘0 to 60’.”

And if you’re a founder, he said the first five people in a startup is the most critical.

But if having Fred Wilson’s ear is going to help you, well, it depends on what you have to offer him, of course.

Dennis Clemente with Fred Wilson back in November
Dennis Clemente with Fred Wilson back in November

Featured app: Quotiful inspires downloads

Quotiful mockup

By Dennis Clemente

Sometimes the simplest ideas just work. Even EV Williams of Twitter would agree with that. At the recent XOXO conference, he said, “The real trick is to find something that’s tried and true — and to do it better.” That would run counter to the mindset of many tech startups in New York where breakthrough ideas rule, but nobody would argue with Williams for creating Twitter.

A few days ago, Nicole Raymondi launched her app called Quotiful. It’s a simple idea. It’s about inspiring picture quotes. It looks like any other similar app out there, except Raymondi focused on the one thing people with apps always ignore: the user experience. Sometimes it’s all about that.

So far, her app is getting 100 to 800 downloads a day. As of press time, the ranking is a perfect 10. It helps, of course, that Raymondi knows design—graphic, digital, mobile—and that she learned also from the company she used to work for as its marketing director.

Here’s the thing: Most of the apps get bogged down in design because people focus on functionality, not realizing design (and lately even social tools) is part of functionality. The Quotiful app makes quotes social by allowing users to discover, create and share picture quotes. But the difference is that the quotes can be custom-made and yes, you can make use of the photos in the app as background. The potential for mining pop culture and the entertainment industry is there.

At present, 75 percent of her customers are women or girls, with ages ranging from 13 to 24 and covering North America and even as far as the Philippines and Pakistan. But there’s nothing wrong with that if we also consider that Pinterest attracts 75 percent of women, too—and they’re doing well.

Williams’ idea of doing something that’s tried and true is working now for Raymondi, who recalls an initial venture back in 2010 when she created a woman’s racing apparel line—and it didn’t work. She said it failed because of inefficient marketing and time management.

That experience didn’t faze Raymondi one bit, because a year later with Quotiful, she took out a business loan, borrowed money from his father and, hard to admit but true, got into credit card debt to fulfill a dream of having her own app – and her own business. She thinks she has learned her lesson, which is why she is doing it again. It’s safe to say she was inspired by her own inspiration quotes.

Raymondi presented Quotiful at the Startup Jackpot at Alley NYC last September 28.