Japanese startups showcase products in NYC

NEW YORK– Last March 7, Japan Startups presented five startups from Japan. Crowd Realty, Tribus, Laxus, Machizukuri Gift and Hanasuke which took turns presenting to a packed audience at Pivotal Labs in the Chelsea area. After the presentations, the audience had the opportunity to sit down with the Japanese founders and interpreters to discuss their products and services in more detail.  


Crowd Realty is a crowdfunding platform focused on both domestic and global real estate.  These include commercial property, the revitalization of unused land by private companies as well as the creation a new capital market of secondary deals between investors. It is said to be based on financial technology.

TRINUS structures a new value for open manufacturing. It provides the platform where superb technology and sophisticated design come together, developing product concept and selling them on e-commerce sites from crowdfunding initiatives, securing customers and investments in the process.

ES Corporation’ Laxus is an interesting concept. It allows women to borrow bags from the world’s best brands via monthly membership. Delivering cost is free and any scratches are subject to guarantee. It claims to have luxury handbags such as a Louis Vuitton, Hermes and Chanel as you want them for an unlimited period. Whenever you’re feeling bored with your bags, you can quickly replace them with new and popular ones.

Laxus carries about 6,000 bags with insurance. One can borrow one handbag up to a month or at least one bag without limit. In one year, 25 million bags are reportedly borrowed.  Since there is not enough stock, the company is seeking funding. Plans to launch in Manhattan this summer are afoot.

Machizukuri Gift plans and develops products that make use of regional resources in rural areas. This is in an attempt to foster a sustainable economic community and promote recycling in Japan. It shows promotional videos of Japan’s various regions– as a way to “find” “improve” and “deliver” the attractiveness of rural regions in Japan.

About 60 percent of women in Japan reportedly quit their jobs after giving birth. This gave birth to Waris which is empowering Japanese women to find flexible work, especially since modern mores are changing and women are getting more opportunities to work nowadays.  

Waris helps these women find jobs for companies with a flexible working style. This means working only on certain days of the week or working remotely.  

Offering a flexible working arrangement for women seems to be working as the company’s gross sales last year $24 million. By 2020, it hopes to earn $18 million.


Flower concierge from Hanasuke gives recommendation flowers as a gift and delivers the best flower from select flower shops throughout Japan. Inspired by the needs of individual consumers, it creates new ways of giving flowers as a gift. For the company, flower concierge is more reliable than flower shops in one’s neighborhood and more convenient than any other flower networks.   

The flower concierge service also gives advice, helps deliver the best flowers, responds to follow-up follow up emails and sends pictures of the delivered flowers. Under its service, it has 200 selected florists in major cities in Japan.

Dennis Clemente

Shuttling between New York and other US cities, Dennis writes about tech meetups when he's not too busy working as a Web Developer/Producer + UX Writer and Digital Marketer.

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